Fairwinds Media represents a collection of brands

including Fairwinds Wellness, Fairwinds Cannabis, and Passion Flower.

Fairwinds was established in 2015 and set a standard in the Washington state cannabis market for clean, premium wellness products.

In 2020 I began as their Marketing Content Creator. My role covered marketing strategy development and implementation, art direction, and visual brand identity. My tasks included product photography, video production, style guide development, social media management, digital advertising strategy and producing an educational video series called the Budtender Empowerment Program.

Photography:

Budtender Empowerment Program

Educational Brand Training Program

The Budtender Empowerment Program is the first of its kind in Washington state.

This 16 episode video series provides budtenders with industry knowledge: how to navigate legal compliance, scientific understanding of the body and how different methods of consumption have different effects. Fairwinds believes in using our resources to push this industry forward.

Passion Flower

A sub-brand of Fairwinds, PFCC is a recreational Washington cannabis brand with two core beliefs: pesticides are gross and clean cannabis is possible.

“We noticed a glaring lack of thoughtfully-curated products, free of pesticides, for folks who want to recreate with cannabis. We knew that we could help shift the needle towards cleaner options at an accessible price for all customers.”

I began as their Marketing Content Creator in 2020. My role covered visual brand identity, art direction, and marketing strategy. My tasks included photography, video production, graphic design, social media management, and digital advertising and analytics.